x
Your search term

Achieving Scalable, High-Quality Data Delivery (Manufacturing) for IBP at Zoetis

The customer

Zoetis is the global leader in animal health, delivering a broad portfolio of medicines, vaccines, diagnostics, and technologies for livestock and companion animals.

With approximately 13,100 employees worldwide (2025), Zoetis operates across 45+ countries and 100+ markets, supporting global manufacturing, innovation, and customer operations at scale.

  • Challenges

    • Ensuring sustained IBP adoption and readiness while managing multiple parallel transformation initiatives.
    • Addressing change fatigue across manufacturing and planning teams.
    • Supporting users post-go-live as learning curves, data issues, and process complexity surfaced.
    • Balancing global standardization with local manufacturing realities and data maturity differences.

  • Solution

    Bluecrux partnered with Zoetis to establish a global recipe template by:
      • Hypercare and extended post-go-live support to stabilize operations, resolve data and process issues, and build user confidence.
      • Targeted, role-based training and face-to-face bootcamps, proven to be significantly more effective than generic or remote training alone.
      • Phased rollout approach, allowing teams to absorb change incrementally and link IBP adoption to tangible business outcomes.
      • Deployment of digital enablers (e.g., IBP Chatbot, guided workflows, dashboards) to improve usability and decision efficiency, combined with continuous refinement based on real user feedback

  • Results

    • High levels of user onboarding and adoption, driven by hands-on training and sustained support.
    • Strong local buy-in, enabled by engaged super-users and manufacturing champions.
    • Clear evidence that early, practical training and continuous communication reduce change fatigue and accelerate value realization.
    • Improved data visibility and real-time decision support through integrated dashboards and AI-enabled tools.
    • Ongoing enhancements driven by continuous user engagement, reinforcing IBP as a trusted planning and execution capability rather than a one-time transformation.

More Stories

  • AkzoNobel

    How AkzoNobel made master data the foundation for success

    Read more

  • Toward a healthy supply chain: Zoetis links people & process on path to resilience

    Read more

  • Pedaling forward: How Accell followed the course to supply chain excellence

    Read more

Get in touch

Discuss your challenge