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Pedaling forward: How Accell followed the course to supply chain excellence

The customer

Accell Group, the leading European manufacturer of bicycles and bicycle parts, including e-bikes, has been at the forefront of innovation in the cycling industry. With a significant market share across Europe and brands like Haibike, Winora, Ghost, Batavus, Koga and Raleigh under its umbrella, Accell faced increasing challenges in its supply chain, especially post-COVID-19. To navigate these turbulent times, Accell partnered with Kinaxis and Bluecrux for a digital transformation that would optimize their supply chain efficiency and visibility.

  • Challenges

    • Disruption in essential components, especially those sourced from Asia.
    • Increased inventories of components & finished products.
    • Misalignment between production planning & actual market demand.
    • Integration challenges due to fast-paced acquisition of bike businesses across Europe.
    • Managing complexity of operations across multiple manufacturing units.
    • A need to standardize, consolidate & streamline operations following rapid expansion.

  • Solutions

    • Initiation of “Tour de Planning,” with a focus on implementing a minimum viable product (MVP) for supply planning in a factory.
    • Sequential rollout to more manufacturing units and sales regions, adapting to each unit’s specific needs & challenges.
    • Kinaxis, Bluecrux & Accell designed, built and implemented a digital solution tailored to Accell’s dynamic environment.
    • Blending of Kinaxis’ technology with Bluecrux’s project management expertise for seamless integration & operational efficiency in Accell’s operations.
    • Continuous adjustment of project timelines & scopes to align with Accell’s evolving business goals.

  • Results

    • Enhanced alignment of production planning with market demand.
    • End-to-end insights into supply chain operations, enabling faster & more informed decision-making.
    • A scalable & flexible solution that can adapt to future market changes and support ongoing growth.
    • Successful implementation of digital transformation initiatives that have strengthened Accell’s market position as the leading European e-bike manufacturer.
Using their sound methodology, Bluecrux helped us creating the first step in digitization of our planning processes. Blending their business process, Kinaxis system and overall change management expertise.
Jon San Andres
Group Planning Director at Accell

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