Zoetis is the world’s largest animal health company, delivering innovative solutions across medicines, vaccines, diagnostics and technology. With more than 70 years of expertise, Zoetis serves veterinarians, livestock producers and pet owners in over 100 countries. The company’s mission is to advance animal health and well-being, ultimately supporting the global food supply and improving the bond between people and their pets. Their extensive portfolio covers eight core animal species, and they employ over 14,000 people worldwide, ensuring best-in-class customer support and innovation in the animal health space.
In collaboration with Bluecrux, Zoetis embarked on a transformative journey to strengthen their supply chain resilience and enhance customer service, navigating complex challenges through innovative solutions and a customer-centric approach. This project is a key step in Zoetis’ broader plan for digital transformation and future AI readiness.