Let’s get phygital 2022- the Beiersdorf digital planning transformation
Discover how Beiersdorf’s Digital Planning Transformation project fits into their digital ambitions for 2025. In this session, you will learn how the project supports the Beiersdorf strategy by making people their key focus in the planning transformation. You will also learn how Beiersdorf set up an agile pilot to feed that planning transformation and boost early adoption.
By Ralf Wielage, Head of Supply Chain Planning & Information Management at Beiersdorf, and Ben Van Lancker, Head of Planning Manufacturing at Bluecrux.
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Ben Van LanckerHead of Planning Manufacturing, Bluecrux
Ralf WielageHead of Supply Chain Planning & Information Management, Beiersdorf