Let’s get phygital 2022- the Beiersdorf digital planning transformation

Discover how Beiersdorf’s Digital Planning Transformation project fits into their digital ambitions for 2025. In this session, you will learn how the project supports the Beiersdorf strategy by making people their key focus in the planning transformation. You will also learn how Beiersdorf set up an agile pilot to feed that planning transformation and boost early adoption.

By Ralf Wielage, Head of Supply Chain Planning & Information Management at Beiersdorf, and Ben Van Lancker, Head of Planning Manufacturing at Bluecrux.

In case of any questions or comments, don’t hesitate to reach out to marketing@bluecrux.com


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Let's Get Phygital: Expect the unexpected: The Beiersdorf Digital Planning Transformation