Being close to our customers has always been important for Bluecrux, allowing us to embed ourselves in our client businesses and work closely with their teams to bring out the best from within. This translates in the ambition to expand our global footprint. In addition to the two initial Belgian offices, we also have offices in the US (New Jersey), Ireland (Dublin & Galway) and the Netherlands (Amsterdam). We also recently laid foundations in Switzerland (Zug) to better collaborate with our international customer base.
“Expanding our global footprint to Switzerland will enable us to work even more closely and locally with our global customers, supporting them in their value chain transformation journeys, literally side-by-side,” said Anouk Schoenmakers, managing partner at Bluecrux and responsible for market expansion.
Global growth plans
Focusing on the Swiss market has been key for Bluecrux and our global ambitions. A lot of our pharma, medical devices and CGT customers have their HQ or important operations located in Switzerland, including Johnson & Johnson, Roche, Bayer and many more. Many of Bluecrux’s other target industries are also very active in the Swiss region, providing opportunities to further expand our order book in CPG, specialty chemicals and food and beverages. This expansion therefore fits the pursuit of our global growth plans.
“As a company, Bluecrux is growing rapidly. Our global reach, expertise and number of specialists have grown year on year. The DNA and values of what it means to work with or for Bluecrux has never changed: a dynamic, entrepreneurial spirit dedicated to building sustainable long-term relationships with each other and with our clients to form true partnerships. Being close to those clients is key in this context,” adds Schoenmakers.
Having recently rebranded, Bluecrux tells that story of building a community together with our clients even more explicitly. It is in fact the most powerful part of our offering, combining our brand and company with those of our customers into one powerful community.
Located in the heart of Zug, near Zurich, Bluecrux has found a central location in Switzerland, with fast travel possibilities to other cities (Lucerne, Zurich, Basel, Bern, etc.) and other European countries.
Natalie is the head of brand marketing at Bluecrux.