Close to the customer
Being close to their customers has always been important for Bluecrux, allowing them to embed themselves in their client businesses and work closely with their teams to bring out the best from within. This translates in the ambition to expand their global footprint. In addition to the 2 initial Belgian offices, the value chain specialist also has offices in the US (New Jersey), Ireland (Dublin & Galway) and the Netherlands (Amsterdam). The company recently also laid foundations in Switzerland (Zug) to better collaborate with their international customer base.
“Expanding our global footprint to Switzerland will enable us to work even more closely and locally with our global customers, supporting them in their value chain transformation journeys, literally side-by-side” says Anouk Schoenmakers, Managing Partner at Bluecrux and responsible for market expansion.
Global growth plans
Focusing on the Swiss market has been key for Bluecrux and their global ambitions. A lot of their pharma, medical devices, and CGT customers have their HQ or important operations located in Switzerland, including Johnson & Johnson, Roche, Bayer and many more. Many of Bluecrux’s other target industries are also very active in the Swiss region, providing opportunities to further expand their order book in CPG, specialty chemicals, and food & beverages. This expansion therefore fits the pursuit of their global growth plans.
“As a company, Bluecrux is growing rapidly. Our global reach, expertise and number of specialists has grown year on year. The DNA and values of what it means to work with or for Bluecrux has never changed: a dynamic, entrepreneurial spirit dedicated to building sustainable long-term relationships with each other and with our clients to form true partnerships. Being close to those clients is key in this context” Anouk Schoenmakers adds.
Having recently rebranded, Bluecrux tells that story of building a community together with their clients even more explicitly. It is in fact the most powerful part of their offering, combining their brand and company with those of their customers into one powerful community.
Located in the heart of Zug, near Zurich, Bluecrux has found a central location in Switzerland, with fast travel possibilities to other cities (Lucerne, Zurich, Basel, Bern, etc.) & other European countries.