Bluecrux & Henkel—Making customer centricity real
Bluecrux Managing Partner Anouk Schoenmakers delivered an informative and inspiring presentation about embarking on a successful journey toward a truly customer-centric supply chain together with Henkel’s Bjoern Neal Kirchner at this years Gartner Supply Chain Conference/Xpo. If you weren’t able to make it to Barcelona, you can check out the presentation in full below.
What will you learn?
- All about the mission behind Henkel’s supply chain transformation, which centered on the goal of earning a competitive advantage in the market through customer centricity and an integrated approach.
- How Henkel turned their mission into a reality by defining the North Star, understanding customer expectations and keeping their promises.
- About how an integrated approach toward customer centricity involves “digitalization with a purpose,” focusing on experience, whether that be for shipments, sampling or complaints experience.