‘If you want to go quickly, go alone. If you want to go far, go together.’ That old African proverb says how we look at innovation. We free the necessary internal resources – in terms of people, time and budget – to spark that innovation. And we are lucky enough to work together with clients who think and act just like us.
We like to compare our innovation tracks to a bus ride. One of our bluecruxers, who devotes 20% of his time to research, is the driver. He or she brings in insights and a wide experience covering various solutions for specific industries. The passengers are our clients: they challenge us to discover uncharted territory. The road may be winding, but we do reach fabulous destinations together.