Challenges in today’s CPG industry

Servitization and rising e-commerce versus D2C business models, how can CPG shift gears?

Shifting business models are raising new questions: product versus service, offline versus online, value versus price, etc? Answering those questions will be far from black and white. Hybrid business models will be required to protect the base business and expand into the next generation, embracing both servitization and digital!

Customers want to be heard, are you ready to listen?

As a CPG organization it is key to thoroughly identify and understand your customers. A value, data, and experience driven approach is needed in order to fully understand customer expectations. Speed, flexibility, reliability and transparency are examples of key values that drive and shape the customer experience.

Drive towards sustainability, is CPG taking responsibility?

More and more CPG organizations are focusing on making their global supply chain sustainable. Aligning multiple strategies is needed to ensure a future-proof and greener supply chain. One size does not fill all, so dare to innovate and stand out from the crowd.

Increased demand variability spikes – the need for speed!

There’s an everlasting battle between speed and quality, coping with variability and volatility whilst assuring you can keep up. This requires organizations to adapt their ways of working and have a plan ready for multiple scenarios. It is time to get into the right shape to be able to keep competing and win the race.

Increased need for transparency and collaboration, it is time to break the silos!

Providing an outstanding customer experience requires a lot of effort from your organization, so creating a customer centric mindset is crucial. To foster this, you need to provide your employees with the tools to work effectively and efficiently. It also needs to be transparent and visible so that everyone across the entire organization can see how their work impacts customers and the overall goals of the company.

Master data is becoming a cornerstone to success

Unlocking the full potential of your available data starts by building a solid data foundation. Building a strong master data management approach will allow organizations to use master data as a lever to deal with data efficiently in terms of volume, variability and complexity. This ensures this data can be valorized across the entire supply chain.

Services we have in-house to tackle those challenges

Customer centricity

Discovery: Via a diverse spectrum of value types and drivers, we identify how your customers view the world and then position your organization at its center. This outside-in segmentation lets you identify new avenues for differentiation throughout your supply chain. This is all grounded in a solid understanding of your customer value and what the journey towards a customer-centric supply chain could look like for your company.

Customer-centric business transformation: Customer centricity extends beyond just sales and customer service. If you really want to make the customer experience your competitive edge, you need to embed customer centricity throughout your supply chain as well. And that means all eyes focused on that pole star of “customer value”.

Customer connectivity and integration: Tools, data, insights, … The right digital enablers can greatly accelerate your transition towards a connected, customer-centric and digitalized supply chain.

Customer-centric performance management: How do you measure performance in light of customer value? Using the right metrics with the right KPIs can transform raw data into genuine wisdom about what truly drives your customers.

Master data

We install a broad framework to support and reinforce your core business processes: one that takes your people, processes, governance, tools, data quality, business context, and business rules into account.

This holistic approach yields multiple cross-departmental benefits, from increased organizational efficiencies to reduced pressure on working capital and enhanced service levels.

Digital supply chain twin

Having a digital supply chain twin is essential for CPG companies to support their new operating models. This digital representation of the physical supply chain can be used to create plans and decisions. The twin serves next generation use cases across the typical horizontal and vertical axes in a data and technology driven way.

Resilient planning

Given today’s business volatility, considering only one deterministic plan is not good enough. With resilient planning, a plan is created that mitigates against uncertainty by ensuring that the right degree of resilience is built in. LOP.ai enables you to stimulate countless supply chain scenarios in one go.  All of this takes into account the latest business intelligence, internal/external variability and risk. The world is not deterministic, so you need to explore all your options.

Servitization

We support you in translating new business models into the right operating models. With the trend towards servitization this is not an easy task. Thinking about a service instead of a product, or how your product can be servitized with the sole goal of bringing peace of mind for your customer is one thing, but putting this into practice and delivering your service promises needs drastic changes in the way you operate and how you are organized. Say hello to new aftermarket and field teams and deliver your promises!

“As a CPG organization it is key to thoroughly identify and understand your customers. A value, data, and experience driven approach is needed in order to fully understand customer expectations. Speed, flexibility, reliability and transparency are examples of key values that drive and shape the customer experience.”
Pieter Van den Meutter, CPG expert

Customer stories

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