Providing E2E brand flow visibility using a digital twin

Axon Case studies Providing E2E brand flow visibility by building up a digital twin

The customer

One of the largest multinational health care company listed among the Fortune 500.

A leading player in the medical devices, pharmaceutical and consumer packaged goods manufacturing industries.

The corporation includes about 250 subsidiary companies with operations in 60 countries and products sold in over 175 countries.

Challenges

This customer was on a big planning transformation journey, aiming for one global organization, a global process and ultimately frictionless planning. One of their main challenges was the lack on E2E visibility over their supply chain network.
Solutions

Using the Axon platform, they build up a digital twin of their full network starting from active ingredient production up until delivery at the local distribution center for all brands and SKUs.

This is enabled by crawling algorithms, which harmonize and link all transactional data coming from multiple ERP source systems.

Their supply chain virtual twin provides them visibility for multiple use cases across planning, complaint handling, compliance, product portfolio and many more.
Results
- ↑ E2E flow visibility
- ↑ Network synchronization
- ↑ Supply chain planning accuracy & control
- Frictionless planning
- Platform for further value creation