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Froneri’s Recipe for Inventory Optimization with Anaplan

9 Oct 2025

The customer

Froneri is a global ice-cream manufacturer headquartered in North Yorkshire, UK. It operates in more than 20 countries producing a wide range of ice-cream brands and private-label products. Froneri has become one of the world’s largest ice-cream companies, recognized for its diverse portfolio, strong distribution network, and focus on innovation in frozen desserts.

Challenges

  • Seasonal demand which creates pressure on their supply chain due to limited production & storage capacity
  • Combination of push & pull planning concepts
  • Raising transportation and storage cost
  • Space and logistics constraints
  • Daily execution of high complex inventory deployment
  • High (near 100%) service level expectations
  • Information lag due to disconnected processes and data
  • Manual plans in Excel, high preparation time, prone to errors, unable to scale in size

Solution

Anaplan Implementation

  • Objectives: Maximize service and inventory coverage, minimize logistics costs
  • 50+ constraints and inputs: Location space, production outputs, dispatch plans
  • Planning on batch-level granularity to consider shelf-life risks & full truckloads
  • Optimize daily deployment plans & inventory projections
  • Exception management capabilities and transfer order updates
  • Extensive reporting capabilities for daily, weekly KPI tracking for a 3-year horizon

Results

  • Optimized Deployment Plan considering multiple objectives & high number of complex constraints
  • Daily deployment plans & simulation capabilities to run scenarios on the fly & get an optimized plan based on demand & supply changes within minutes
  • Logistics savings: improved truck utilization and reduction of inventory movements with high level of service & impacting 70 trucks per day
  • Automated order creation & adjustments with a near real-time bi-directional integration from Anaplan to system of Record

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