Customer
A world-leading company specializing in visualization solutions for the entertainment industry.
Challenges
- Strategy and rollout of a clear positioning in the market
- Clear ambitions and goals: value for the customer
- Servitization: Implementation path of entering new business ‘as a service’
Solution
Bluecrux supported the start-up of the new joint venture as a spin-off by developing a strategy and general operating model to, secure base business (product sales) and start the servitization journey to deliver cinema as a service.
Results
Clear mission and vision statement
Service business model growth ambitions: increasing service revenue with 30%/year
Formalized SLA's between all parties in the joint venture